Google Places is a ‘listing’ that Google gives you for free. If you claim your free listing it will appear in Google listings when people search for businesses in your niche. Google is prioritising local search results and putting them in front of ‘searchers’. If a search is done on a mobile device Google shows the local listings first. For these reasons, you need to claim your listing now and optimise it. This short video series shows you how to optimise your Google Places Listing.